Mar 25 2008
TomTom and Swisscom sign agreement to bring High Definition Traffic (HDT)
to Switzerland
~ On target to make HD Traffic™ available to 50% of TomTom’s installed base
in Europe by the end of 2008 ~
Amsterdam, the Netherlands, 25th March 2008 - TomTom, the world’s
largest navigation solutions provider, today announces that it will be
exclusively working with Swisscom (Schweiz) AG to bring TomTom High Definition
Traffic (HDT) to Switzerland. HD Traffic™ is TomTom’s unique patented, traffic
information system that delivers a new superior level of travel time information
to customers. The ground-breaking technology behind HDT uses anonymously
collected and processed traffic data using multiple sources and techniques to
calculate travel times and recalculate routes. As well using traffic data
generated by the movement patterns of mobile phones in cars, via the Swisscom
mobile phone network TomTom HD Traffic™ also incorporates third party
information provided by traffic authorities and road operators.
As a result, customers receive the most accurate arrival and delay times that
are constantly updated to reflect the current traffic situation. The service is
expected to be launched in Switzerland in the second half of 2008.
“Personal navigation is more than just getting drivers from A to B”, says
Harold Goddijn, TomTom’s chief executive officer. “By providing users with
intelligent route information through innovative technologies such as HD
Traffic, drivers receive faster, more accurate and more complete traffic
information than previously available, so they can avoid unnecessary delays and
be in control of their daily route planning again.”
Georges Schlegel, Head of Customer Experience Design, Corporate Business,
Swisscom (Switzerland) Ltd: “Swisscom strives to enhance and simplify many
different aspects of everyday life – not least through innovations in the field
of mobile communications. The unique quality of our mobile phone network,
coupled with the innovative new TomTom traffic information system, provides road
users with the precise information they need so they can make efficient and
effective use of the road network. We’re there for our customers – because we
don’t want them getting stuck in traffic jams”.
TomTom HD Traffic is already live in the Netherlands. Agreements with
Vodafone UK, Vodafone D2 in Germany and SFR in France have been announced
previously. TomTom is on target to make HD Traffic available to 50% of TomTom’s
entire installed base in Europe by the end of the year 2008. | 
